Strawberry Western
by R-n-M Studio

«Strawberry Western is an independent fashion label by Kisa Shiga, blending Harajuku street style with kitsch Americana. We developed an identity that captures this eclectic mix, centered on a circular motif that runs through the logotype, a pair of custom typefaces, and a playful graphic system. The logotype draws inspiration from “Western” wood-type aesthetics while using round countershapes to hint at strawberries.»

#custom #typedesign #typeface #typography #identity