Fast Company Magazine Logo
by Mike Schnaidt and Rui Abreu

I chose to create a fresh logo using the versatile Grifo type family. I love how it’s thin areas feel sophisticated, yet it’s serifs are daring. I set the logo in Grifito, the more condensed version, and the small cap A and O in the wider Grifo. From there, I asked for some adjustments to harken back to the old Fast Company logo, and the type designer Rui Abreu modified all of the letterforms to be more harmonious.

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