CMF steps out Nothing’s budget brand goes independent

- Nothing just spins off CMF into its own company in India. And CMF’s wasting no time, partnering with Optiemus in a $100M deal to start making phones, buds, and wearables locally 🇮🇳.

• Quick hits:
- New factory + R&D center in Hyderabad
- 1,800+ jobs coming
- CMF now handles its own design and production

Carl Pei’s plan? Let CMF chase the budget crowd while Nothing stays premium. And with CMF’s sales booming, this move might just be a power play.

Would you buy a CMF device now that it’s running solo?

Source: Outlook Business