💸 A growing enthusiasm for cryptocurrencies is reshaping holiday spending trends in the U.S., with consumers increasingly opting for digital assets over traditional gift cards. Recent research by Paypal in collaboration with the National Cryptocurrency Association (NCA) reveals that 17% of Americans prefer crypto as a holiday gift, while 31% believe it is less likely to go unused.
Crypto is a modern take on a classic holiday gift—it’s fast, secure, and can be used or saved with the opportunity to grow in value,
said Stuart Alderoty, Ripple’s chief legal officer. He noted that education remains a barrier for many consumers who are interested in cryptocurrencies but unsure about their mechanics and security.
📊 Survey data indicates that 24% of adults have given or are considering giving crypto this season. Nearly one-third see it as less likely to go unused than a gift card. The findings show that 23% intend to shop with crypto during the holidays, with younger adults aged 18–54 displaying significant enthusiasm for its flexibility and excitement. However, older consumers remain more cautious.
The holidays highlight the power of giving, and digital currencies are quickly becoming a preferred choice,
said May Zabaneh, Vice President and General Manager of Crypto at Paypal. She emphasized that crypto makes transactions faster and easier than ever, and Paypal is focused on making these experiences simple and accessible for everyone.
🚀 Despite some lingering skepticism, crypto's potential for appreciation, digital convenience, and low-friction global settlement continue to support its integration into consumer behavior during the holiday season.