Popular voice assistants like Amazon Alexa and Google Assistant have a major drawback: they can only be connected to a single user account at a time. It’s a big problem, just imagine that you can’t prevent your children from streaming audio and video content that may not be age-appropriate. Also, all searches and recommendations through their interactions will be tied to your account and later you can start to receive some Peppa Pig ads after your children searching for a new episode 🐷

But it looks like Amazon is inching closer to a solution because since 2015, it has been working on Voice ID, a way to distinguish between Alexa users’ voices and correctly identify which member of a household is issuing commands. To achieve this, Alexa will attempt to match the voice it hears with a sample called a ‘voice print’. The feature could potentially make it easier to switch between users’ profiles on the fly and also to set certain functions – like placing orders on Amazon or running home appliances – to require authorization from a specific user.

It’s likely that this feature will gain a huge advantage in the game, as they’ll not only be able to promise more convenience, but also enhanced privacy controls for things like banking, as well as more personalized responses.

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