Seattle-based company ReplyYes announced a $6.5 million round of funding focused on building a platform for mobile commerce via messaging services. Previously they were selling vinyl records through messengers and now they are going to expand because they keep seeing “a lot of interest” from lifestyle brands, tickets and events, apps/games, and some categories of consumables.

The company has enabled commerce over Facebook Messenger and SMS right now, and will be looking to enable more platforms in the future. Payment is built into the platform, as is shipping.

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