Today, 16 percent of Americans own a smart speaker or around 39 million people.

Both Amazon and Google used the holiday shopping season to their advantage regarding acquiring market share for their respective devices by slashing prices to encourage more impulse buys, and by heavily promoting the items across their storefronts.

In fact, analysts believe that both Amazon and Google likely lost a few dollars per unit during the holiday season, where they were discounting their smaller form factor devices to $29 for the Amazon Echo Dot and $50 for the Google Home Mini, for example.

Take a look at the article below - it contains a lot of data on how people use smart speakers, super helpful piece of content.

https://techcrunch.com/2018/01/12/39-million-americans-now-own-a-smart-speaker-report-claims/