I think that one of the best and simplest bot cases right now is gathering user attitude and thoughts about some news/events. And Washington Post media agree with me on that. They’ve build a simple Facebook Messenger bot called Feels to track people’s feelings about the USA President election. Bot messages you every day and asks a simple question: “How is the election making you feel today?”. You need to respond with one emoji from the predefined set - (😄 🙂 😐 😢 😠). And that’s it. Sounds like useless/boring stuff? A full 85% of users stayed subscribed throughout the entire experiment, aha.

In the early days users reported feeling mostly 😐, for a wide variety of different reasons. But emotions change around some significant points in the race.

This gif shows how reactions to the election changed on key dates

Article about the experiment