Google is hoping the way to your ears is through your stomach.

To promote the launch of Google Home Mini, about the size of, say, a donut—the tech company is putting on its baking mitts with a series of pop-up doughnut shops across the country.

At nine cities across the U.S. and Canada, visitors will be able to walk into a donut shop to a kiosk, where they’ll be able to ask a Mini device a question, triggering a box to slide down from a chute.

Visitors will then head to a counter and unbox their package, which will either contain a donut or a Mini. (Google says it won’t deprive Mini winners of donuts, too.)

The doughnut shops at various locations will be open at different days throughout the fall, starting this weekend in San Francisco and Manhattan and ending in St. Louis on Nov. 9.

Donut or voice assistant? 🤔

http://www.adweek.com/digital/google-is-opening-pop-up-doughnut-shops-to-promote-its-voice-activated-mini-speakers/