Facebook now allows developers to monetize their Messenger instant games

Today Facebook is allowing developers to add in-app purchases as well as interstitial and rewarded video ads

Players get a virtual good or bonus life in exchange for watching rewarded videos.

Facebook will take a cut of the ads shown in Messenger games that are routed from its Facebook Audience Network, and they’ll begin appearing in some games on iOS and Android.

Facebook seems to be taking Messenger Instant Games quite seriously after its desktop game platform withered and mobile gaming was dominated by the App Store and Google Play platforms.

Facebook sees an opportunity to not only give people something to do between chat conversations and a way to challenge friends, but also now to start squeezing more cash out of the 1.3 billion Messenger users without interrupting the traditional use cases as its inbox do.

https://techcrunch.com/2017/10/19/facebook-messenger-game-ads-in-app-purchases/