If you’re asking a user to engage in a conversation instead of tapping a button or two, are you really making things any easier?

“Conversational UIs might mirror the way we naturally like to communicate, but they actually required more mental load than traditional GUIs.”

Really good stuff from Intercom.

When they were building their live chat for sales, rather than relying on text alone they incorporated conversational UI along with one of the least fashionable interfaces – a form.

Here’s a summary of insights they learned building this hybrid interface 📖

Fantastic read.

https://blog.intercom.com/why-forms-arent-dead-yet/