HubSpot acquired Motion.ai

I know that I’m kinda late with this piece of news, but I still want to post it here.

“We see this as the big evolution that’s happening in marketing automation,” HubSpot chief strategy officer Brad Coffey said.

“What email is to marketing automation, we believe messaging is to bots and Motion.ai.”

The Motion.ai platform can currently be used to create bots for Slack and Facebook Messenger, and for chat on websites.

Motion.ai currently offers about a dozen templates for bots that do things like handle FAQs or surveys, but Coffey is particularly interested in improving the handoff between a bot and a human in conversations.

That’s a very interesting case - kinda first acquisition of a bot building platform. More to come.

https://venturebeat.com/2017/09/20/hubspot-acquires-motion-ai-to-launch-marketing-bot-platform/