Landing pages are not working anymore as well as they did.

Abundance usually leads to inefficiency, which is precisely what’s happening in the landing page landscape.

When everyone makes good looking landing pages, the user expectation is changing.

That’s why companies is suffering from an average conversion rate of 2,35%.

But here is the thing that can help - conversational interfaces.

There are different ways conversational interfaces could make a big difference in your landing page conversion:

1. Increasing user engagement - in the case of conversational inteface, we have a simple and in crescendo storytelling flow where information is provided progressively under user’s request.
2. Greater user personalization - with conversational interfaces we could make each user interaction as personal as possible via asking questions and using this data further.
3. Real-time lead qualification - in a conversational interface, the information flow works in both way by providing and asking data from users in order to validate the fit with your company’s current focus.
4. Differentiation from the crowd - using a conversational interface can help to position yourself as an innovative company and stand out from the crowd.

Take a look at the article below explaining all these points, it’s a golden gem 😉

https://chatbotnewsdaily.com/landing-page-as-chatbot-why-lead-generation-is-the-killer-app-for-conversational-interfaces-1d2c60d2ddfa