Designing a great bot personality is hard.

Designing a great bot personality for multiple channels is even harder.

We all want to do it once and use it across all the interfaces - voice, text and even rich UI with buttons and stuff.

But that won't work out.

You need to think about each channel separately.

For the very best conversational UX you have to do some work tailoring your content and personality to each situation .

For example in a voice-only interaction, brevity and clarity are much more important than personality. Functionality goes first.

In text interactions, personality becomes especially key when the conversation goes wrong.

The article below covers a lot of important points that can help you design your bot personality to fulfill user needs on every channel or platform.

https://chatbotsmagazine.com/responsive-personality-design-in-chatbots-a96b1c2373ba