🌟 Today's #botoftheweek is kinda big. Philips Lighting launches their chatbot.

🤖 » TEST THE BOT HERE

2017 is the year when big players are starting on chatbots. And guess what?

Philips Lighting claims to be the first lighting solutions company to announce the launch of a chatbot! This is huge.

Basically it's a simple, menu-based bot that shows their products & recommendations and allows users to make a purchase directly. Let's dive right in!

❤️ Goods:

1. Bot flow & general entry point for product search

If you're in e-commerce, you have a lot of stuff to show. And unlike on eBay, you can't send endless messages to your users. Kindly ask them what they wants to find and assist all the way through.

💩 Bads:

1. DO NOT ASK EMAIL IN CHATBOTS

Simple as that. Messenger is an intimate zone, and you're trying to move users from your product to email? That's bad.

2. Support simple conversations, like "who are you"

Without that, your product is vulnerable. Users'd love to chit-chat a little bit, and will try to brake your bot. And if you cannot support even obvious messages, than what're you doing in bots?

3. Make a personality, not a heartless assistant

At first design a character. Than map all your content & features on that character. No one wants to buy from a robot. Pretty much it.

⌚️ 2 min read (kinda short)

http://www.theedgemarkets.com/article/philips-lighting-launches-chatbot-service-facebook-singapore