🌟 Today's #botoftheweek is about changing concepts.

We all know newsletters, right? But newsletters are starting to lose grasp when there're 1.2 bln people on Messenger.

That's why a company called Nuzzel has introduced a Messenger bot that integrates these two technologies and offers personalized news discovery and curated newsletters via Messenger.

Basically you can subscribe to any category and get the latest news in business, technology, and media, from the world's top publishers.

✅ Top takeaways from Nuzzel bot:

1. Do not launch a standalone solution, fully integrate the bot with your business.

They have a "Send to Messenger" button on their website and the whole core thing works on every possible platform.

2. Understand the perfect timing for sending news (or ask your users about it).

Guys from Nuzzel focus on busy people that prefer to get their day started with top news stories, that can be shared with friends and colleagues. Pro tip: sharing news is a great way to start conversations and stay informed.

3. Focus on one key feature and push it actively.

They have “Best of Nuzzel” newsletter that is the day’s five best stories in business, technology and media.

⌚️ 3 min read

http://blog.nuzzel.com/post/159726951175/nuzzel-brings-newsletters-to-12-billion-messenger