"Binance Theory" isn't a formal economic or trading theory, but rather a popular cultural meme/lifestyle metaphor in the Chinese crypto community. Its core meaning stems from the
"Apple vs. Android" analogy in the Chinese internet: Apple & high-end, sophisticated, successful; Android ~ ordinary, mass-market.
In the crypto world, Binance is likened to the "Apple" of the crypto world.
This led to the expression "Binance Life": driving a Binance car, living in a Binance neighborhood, enjoying a
Binance life.
It means using Binance, making money within the Binance ecosystem, and living a relatively successful crypto trading life. Holding "Binance Life" related memes or tokens, to some extent, represents identification with the Binance ecosystem and an imagined upward social mobility. This meme originated as a community joke (He Yi posted something similar about "enjoying Binance Life"), later evolving into meme coins (such as BINANCELIFE), and was once very popular. Extending our understanding, the "Binance theory" sometimes encompasses broader concepts: Platform as Value:
Binance's growth → Increased BNB value (fee discounts + deflationary model of periodic burning). Financial Equality: A concept repeatedly emphasized by He Yi and others—making finance easily accessible to ordinary people, lowering the barriers to entry. Closed-Loop Ecosystem: A complete ecosystem formed by exchanges + BNB chain + Launchpad + wallets + wealth management, etc.