🔥💥Sufficiently useful web data analytics platforms today
Segment is a web platform and API for web analytics and collecting user data to send it to hundreds of tools or data stores. With Segment, you can export data to any internal system and application, play historical data, view real-time events, such as when someone makes a purchase on a website or application.
Metabase is an open source business intelligence tool. Users ask questions about the data, and Metabase displays the answers in meaningful formats like a bar chart or table. Data questions are saved and grouped into informative dashboards that the entire team uses.
Matomo is a web analytics platform that includes a built-in tag manager that allows you to monitor and control the performance of various marketing campaigns. Features include custom data storage, SAML and LDAP authentication, activity logs, media analytics, and custom reports.
SimilarWeb is a cloud-based website traffic analysis platform. Features include data export, performance metrics, custom dashboards, and conversion analysis. Marketing teams benefit from the ability to view demographic data, analyze customer behavior, and discover new opportunities.
Amplitude is a popular product analytics suite that tracks website visitors through collaborative analysis. The software uses custom behavior reports and notifications to offer a better understanding of how visitors interact, as well as provide actionable insights to speed up product development. Amplitude also allows you to define product strategies, improve customer engagement and optimize conversions.