How to raise the quality of data?

You can have perfect outcomes on all stages of product promotion, but if you lack quality data, they will not be reliable and won't bring any efficient results. What is important about data is consistency, especially for product analytics. Data quality depends on it heavily.

At Matemarketing Vlad Kharitonov and Oleg Khomyuk will elaborate on how to achieve consistency in all cases, including scaling. Their performance includes speeches on strict contract-based categorization, versioning, cross-platform cases, using legacy for scaling.

Matemarketing is the biggest conference on Marketing and Product Analytics, Monetization and Data-Driven Solutions in Russia and CIS.

- - - -
✅ Matemarketing-21 will take place on November 18-19 in Moscow and will be available online.
↪️ The full program and all details are available on our website.
- - - -

And now we want to share Jordi Roura's, (InfoTrust Barcelona), report from Matemarketing. You will find out how to provide quality data theoretically and see examples of implementation of this knowledge in certain cases.