🌎 Salesforce Sales Cloud — An Implementation Handbook: A practical guide from design to deployment for driving success in sales (2024)

❔ Чему вы научитесь:

🔵 Проектировать Sales Cloud solutions: custom objects, fields, workflows для business process automation;
🔵 Настраивать sales pipeline: lead management, opportunity tracking, forecasting для revenue visibility;
🔵 Интегрировать с external systems: REST APIs, middleware, data migration для unified business processes;
🔵 Customizing UI/UX: Lightning components, page layouts, reports/dashboards для user adoption;
🔵 Deploying successfully: change management, user training, governance для sustainable CRM implementation.

"Salesforce Sales Cloud — An Implementation Handbook" 2024 года — end-to-end guide по successful CRM deployment от requirements до post-launch. Книга показывает real-world implementation challenges и solutions: не только technical configuration, но и organizational change management. Для Salesforce administrators, consultants, business analysts и project managers, responsible за CRM initiatives, которые понимают, что technology — это только половина success, и нужен holistic approach к transforming sales processes через proper design, training и adoption strategies.

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