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ARTICLES 365 | Muratovich ARTICLES 365 | Muratovich @articles365 · 85.7K subscribers
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🧠 WHY DO WE CARE ABOUT PEOPLE WE’VE NEVER MET?

Have you ever felt strangely connected to a celebrity or influencer you’ve never actually met?

👀 You know their relationships, routines, opinions, and even small details about their lives — yet they don’t know you exist.

Psychologists call this a parasocial relationship: a one-sided, friendship-like connection that develops through repeated exposure to a media personality. 🫂

📱 Social media has made these relationships much stronger. Celebrities now share their breakfasts, family moments, struggles, celebrations, and everyday routines directly with millions of followers. Seeing these personal details repeatedly can create the feeling that we genuinely know them.

💰 But there is another side to it. That feeling of closeness has commercial value. When we trust or feel connected to someone, we may pay more attention to their recommendations, products, and opinions.

So the next time you feel like you “know” someone from your screen, remember: the feeling may be real — but the relationship is still one-sided.

👤 And your attention has become part of the business model.

@articles365
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