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The Arabinform Journal The Arabinform Journal @arabinform · 398 subscribers
Post #1190 97
Cristiano #Ronaldo is no longer just a #football signing. He has become a tool of #Saudi soft power - driving global attention, tourism, media value and the Kingdom’s World Cup ambitions.
https://arabinform.com/the-ronaldo-doctrine-how-one-footballer-became-saudi-arabias-most-valuable-investment/
The Arabinform Journal The Ronaldo Doctrine: How One Footballer Became Saudi Arabia’s Most Valuable Investment - The Arabinform Journal Cristiano Ronaldo has evolved from a football signing into a platform for Saudi tourism, media expansion and economic diplomacy. His lasting value will depend on whether temporary celebrity attention can be converted into sustainable institutions before the…
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