I really enjoyed a short trip to the Basque Country and a lively discussion with Juan Iraola and Roberto Polanco from Baskonia - Alavés Group about the potential of #web3 solutions in sports and entertainment, especially in fan engagement, payments and loyalty. Many thanks for your hospitality and the private tour through the facilities!

What I like most is that the level of discussion has become much more grounded and focused on delivering real value to fans and consumers, rather than just buzzword hype. This is exactly the right approach to build and implement the next generation of solutions with clear benefits for companies and their customers.

And yes, I am still fascinated by the magic of flying. We live on an amazingly beautiful planet.

#ammer #blockchain #sportsinnovation #baskonia #alaves #basquecountry