(Not) New sneaker trend alert!

🎾 Zendaya and the Swiss brand On are teaming up for a new ad campaign.
Their collaboration started during the film "Challengers," and that's when the viral Loewe x On collaboration with the Cloudtilt sneakers dropped. These kicks topped the index of the hottest products for Q2 2024 🤌

A cool feature is that you can virtually try them on—I spent half an hour doing just that! 😁😂

👉 Try them on

Brand: Loewe, On
Collection: Spring/Summer 2024
Price: $517