I meet a lot of entrepreneurs online. Because I do SEO, I always check their websites. This small habit helps me find new ideas and improve my projects.

Many owners have good homepages with nice fonts, clean design, videos, and strong offers. Many also have blogs with dozens of articles.

But when I check their website traffic, it’s usually 0 or very low.

The common reason: they ignore page titles and descriptions or write them wrong.

Your page TITLE and DESCRIPTION are the first things people see in Google search.

If they are bad, people won’t click. They click on the result that catches their attention.

Your title and description should:

- include your main keyword
- include one or more long-tail keywords
- be relevant
- be clickable
- not be too long
- Title around 55 characters
- Description around 160 characters

If they are too long, Google cuts them and they lose impact.


A few tricks that work:

1. Use numbers

People like clear numbers.

Example: 15 Data Analysis Tools and When to Use Them


2. Use dates

Makes content look fresh.

Example: 12 Must-Have Data Analysis Tools for 2026


3. Use “Free” only if it’s true

If you say it’s free, show free tools.

Example: 15 Free Data Analysis Tools to Boost Productivity

If you lie, users leave in seconds. This is a bad signal for Google.


4. Use comparison titles

People search for alternatives.

Example: Is GoneDomains a Good Ahrefs Alternative in 2026?


This works well when comparing your project with a bigger brand.

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More about SEO in the BLOG

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