From time to time I find myself questioned, or even reproached with some bitterness, over my attitude towards many of the 'professional influencers' seeking to make a living from 'producing' content to fill up the time of people in the vicinity of our circles. When I have my own questions and reproaches in turn to offer these consumers, the typical redoubt-emotion 'bedded down into' tends in the sentimental direction of 'at least they're doing something!' And what's very true is that different calibers of people hold different criteria for what merits recognition as 'doing something'.

Some, for instance, are appeased with appearances for their own sake or - slightly better - comforted by activity for its own sake. This gives them a feeling of participation, a sense of belonging, someone or something to have faith in and to follow. There's not really much I can say to this larger group of people, because behind our words we are functionally speaking different languages, meaning entirely different things when we try to speak of 'what is good'. This type of person does not actually CARE about 'what is true/authentic/real', much less what is efficacious as long term strategy. All they really feel the need for is to be REASSURED: that they belong in a group, that they are correct and effective by virtue of accepting a set of beliefs, that they are 'doing something'.

But what of the other type of people, Esteemed Readers? What of those who DO seek that which is genuine, true, efficacious? I can only hope that you're able to find what I have over years and years: that the most genuine and worthwhile people, those most truly worth learning from, are NOT those called by Nietzsche 'Schauspieler' (play-actors) when discussing their audience, 'the Flies of the Marketplace'. Don't settle for appearances, pretensions, frauds. There are those out there worth learning from and growing with: they're just not selling themselves in the marketplace. They're quietly doing the work of their own lives so that they're qualified to help you in the first place!

卍 What Our Folk needs in order to TRULY correct its course through history is not the soothing reassurance that spinning our wheels in participatory activity is 'doing SOMETHING' - it is genuinely, over consecutive generations, recultivating our substance and our capacity to do the RIGHT things which will truly matter. 卐

And this not for sale in the marketplace.

As Nietzsche, so diligent and (mostly) hidden in his day, so wonderfully put it in his own hard-won style: