This is a very dense and highly mathematical A-Z overview of text mining. The book is not one for the beach but is packed with useful information and practical tips.
Many working in text mining would probably find it a useful reference. It may also be of interest to marketing science people who use the results of text mining in advanced analytics or who are involved in marketing research R&D.
The author, Charu C. Aggarwal, is a Distinguished Research Staff Member at the IBM T. J. Watson Research Center. He has published more than 350 papers in refereed conferences and journals on data mining topics.
Though his writing style is no-nonsense, Aggarwal's enthusiasm for the topic comes through loud and clear. It is telling that in this and others of his I've read he uses the term "AI" sparingly. The book is not a hyped sales pitch in disguise. Far from it.
https://www.springer.com/gp/book/9783319735306
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