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JW Pharmaceutical announced on October 12th that it has selected the global girl group #AESPA as the new advertising models for its artificial tear product, “Frenz Eye Drop,” and its eyelid cleansing product.

The company chose #AESPA because the group’s trendy and healthy energy aligns with the direction of the “Frenz” brand as it evolves into a comprehensive eye care brand. Through this partnership, JW Pharmaceutical plans to highlight the features of both products and convey the brand’s values ​​of clarity and hydration.

The new advertising campaign featuring #AESPA will launch on October 20th.

🐥 [@AESPAUPDATEbySM]