π«π« FACEBOOK ADS UPDATE: CPC DROPS 14% IN 2026
ββ New Facebook Ads benchmark data shows an interesting shift in advertising performance this year.
According to new data from nearly 1,800 Meta Ads campaigns:
π Average Traffic CTR: 1.93%
πΌ Up 12.87% compared to last year
π― Average Traffic CPC: $0.60
π Down 14.29% compared to last year
This means advertisers are seeing more engagement while paying less for traffic compared to 2025.
βοΈ But remember β performance can vary significantly depending on your industry, creative, audience, offer and account setup.
For media buyers, this is another reason why having reliable advertising infrastructure matters when opportunities to scale appear.
ππ Contact: @Stella_Bonitaa
- Telegram: @Igagencyofficial
- Channels: https://t.me/adworldagency
- Email: igagency88@gmail.com
Post #197
88

- π₯ 1