⏱ Why impressions don’t always appear instantly?

In AdsGram, some ad impressions may not show up in statistics immediately.

This happens because placement data comes from different sources and formats. The system aggregates this data and updates metrics as it is processed, rather than exactly at the moment an impression occurs.

As a result, statistics may look “fragmented” during the day: some impressions are already visible, while others are added later. This does not affect the final numbers for the selected period, but intraday figures can change.

For this reason, AdsGram statistics should be interpreted over completed time intervals, not on an hour-by-hour basis.

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