📊 How much brands are willing to invest in Telegram advertising

Together with Magnetto.pro, we conducted a study of the Telegram advertising market. The key question was how much of the overall marketing budget is actually allocated to the platform.

The picture turned out to be mixed.

Nearly a third of respondents (27%) rely on Telegram as a core traffic source and allocate more than half of their marketing budget to it.

Another 11% of brands spend between 30% and 50% of their budget on Telegram. An additional 17% fall into the 10–30% range. For these brands, Telegram has already become a fully fledged advertising channel.

At the same time, almost half of respondents (45%) still see Telegram primarily as an experimental platform and allocate less than 10% of their budget to it.

ℹ️ We’ll be tracking how this dynamic evolves throughout the year. The second part of the analysis is available on @magnetto_pro_channel and focuses on why brands add Telegram to their media mix.

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